Matt East grew up in the Yarra Valley and worked in the family vineyard from a young age.
After nearly 20 years in the wine industry, East set about creating his own wine brand which was based on a promise to his late father some years earlier.
Rouleur (roller) was inspired by long rides in the Yarra Valley, where he grew up and his adopted home in McLaren Vale, where he recently worked.
Exploring both regions by bike helped East source quality fruit and vineyards in both the Yarra Valley and McLaren Vale. Starting with Pinot Noir from the family’s original Coldstream vineyard, East and winemaker Rob Hall collaborate on three additional wines under the Rouleur label – Chardonnay from the Upper Yarra Valley together with a Grenache and Shiraz both from elevated Blewitt Springs vineyards in McLaren Vale.