In the late 1950s, Bruno Rocca's father Francesco, and his wife Maria Adelaide purchased a vineyard in Rabaj and moved there from the centre of Barbaresco. This marked the beginning, in particular for Bruno, who from a very early age began to view the grapes as the true expression of the land. In 1978 Bruno decided to carve out a new direction, rather than selling the grapes to large barbaresco producers, Bruno began to sell bottled wine on the Italian and world stage. The philosophy of wine as the natural expression of the Barbaresco territory was widely appreciated, and with the estate's gradual growth came the purchase of new plots of land and the expansion of the cellar, which continues to today with Bruno's children Francesco and Luisa now both closely involved in all aspects of the wine production and sales. The Bruno Rocca company philosophy is clear, as Rocca himself affirms: Wine is the mirror and soul of the ground, and the territory, if protected and defended, it will never let you down.